ROCKSTAR AGUAS FRESCAS
AGENCY: Motive | CLIENT: Rockstar Energy Drink
Photography & Sets: The Voorhes | Food Styling: Tina Bell Stamos | Props: Nicki Longoria | Photo Assistant: Dylan McCallum | Production Assistant: Taylor Barns
We were asked to create a library of social-forward assets featuring Rockstar’s new Aguas Frescas flavors alongside authentic Latino food in a neighborhood block party/backyard setting.
We built an outdoor set in the studio that focused on two shoot spaces, backyard and garage. This gave us total control of the time of day through lighting, as well as the ability to have flexibility over staging of the sets, all while being budget friendly!
Through collaboration with our styling team, we focused on creating culturally authentic dishes and scenes that would feel relatable from LA to ATL.
The project resulted in a series of stills and animations used on social channels and POS placements. Cooler window clings were created to drive in store sales alongside Frito-Lay brand partners like Cheetos.