KEEP IT OSCAR
KEEP IT OSCAR & NEVERENDING SAMMMIES
AGENCY: Johannes Leonardo | CLIENT: Oscar Mayer
Photography & Sets: The Voorhes | Food Styling: Tina Bell Stamos | Miniature House Fabrication: Rich Schiller | Photo Assistant: Dylan McCallum | Production Assistant: Nicki Longoria Retouching By: Black Magic Studios
While working on another project for Oscar Meyer we pitched a ton of ideas, one was a giant hotdog in an epic landscape. The team loved the idea so much they turned it into an entire campaign of food based motivational posters.
We ended up creating a series of Oscar Meyer foods in miniature landscapes. Remember that poster of a cat that said ‘Hang in There!’ Well what if, instead of a cat, it was a piece of bacon waving like a flag on the top of a skyscraper? And what if a UFO flew through the scene? We made that!
We designed and fabricated three miniature sets to the scale of a hotdog, sandwich, and bacon.
This project was a two-parter. We also created an animation of a massive sandwich build that climbed up the side of a skyscraper in Times Square. Our food styling team built a three foot tall sandwich that we photographed a layer at a time.
We’ve seen our work on billboards and magazine covers, but to create something so massive is pretty hilarious.